EFTPOS hires M&C Saatchi
EFTPOS Payments Australia Limited has hired M&C Saatchi as the debit payment firm looks to boost its reputation as a low-cost, secure debit card for consumers and retailers.
M&C pitched came out on top of a pitch that kicked off in December against two shortlisted agencies.
EPAL MD Bruce Mansfield noted: “M&C convinced us that they share the belief in our brand and business opportunity, and are as passionate about the tasks ahead as we are.”
The firm recently appointed Sefiani Communications Group to handles PR and Pinpoint as its direct marketing agency.
How many other low-cost secure debit cards are there?
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Yeah! Good job M&C!!
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