Epson marks its sustainability imprint with Orchard and Kaimera, launches B2B campaign
Epson has appointed digital creative agency Orchard to its creative account and media agency Kaimera to its media strategy account and launched a national B2B campaign.
The work, ‘Taking Sustainability Seriously’, showcases Epson’s Inkjet technology and its environmental advantages, targeting at organisations across corporate Australia who want to reduce their energy consumption.
Other assets:
https://www.youtube.com/watch?v=7hIoWFoId6c
https://www.youtube.com/watch?v=SP55i952eFQ
The campaign is launched across the Sky News network and featured on 7Plus, 9Now, 10play and SBS On Demand BVOD channels, online and across LinkedIn.
Epson Australia’s senior marketing communications manager, Priscilla Dickason, said: “Taking Sustainability Seriously is one of the most significant B2B campaigns we have ever undertaken in Australia. Whether it’s government, consumers or big business sustainability is no longer a nice-to-have, it’s a must-do.
“We are very happy to be working with Orchard and Kaimera as they both bring clever creative and strategic expertise to the table. We are also very much looking forward to the campaign’s success and to be working in partnership with both agencies for the long term.”
Orchard managing partner, Michael Di Natale, added: “We are extremely excited to partner with Epson, to further demonstrate our credentials in the B2B space and accelerate Epson as a market-leading business. Seeing the team come together to showcase our ability to deliver market-leading strategy and creative for clients, fills me with great pride and confidence for the road ahead.”
Kaimera’s Anna Magliano said: “It’s not every day you get to be involved with such a well know brand at such a crucial point in their growth. We believe that the Taking Sustainability Seriously creative platform supported by a credible media strategy can create another defining moment in the Epson brand story and we are excited to see the impact of the campaign in market.”
Credits
Brennan Carrick-Clark (Senior Art Director)
Jack Winter (Strategist)
Naomi Shilton (Business Director)
Claire Seve (Project Manager)
Vanessa Tang (Motion Graphics Designer)
Zhini Chew (Senior Digital Designer)
Rikki Hopton (Graphic Designer)
Rohan Brown (Art Director)
Hana Truong (UX Designer)
Ross Garbett (Creative Director)
Tim Condrick (Creative Director)
Gina Hughes (Experience Director)
Mikaela Crimmins (Head of Strategy)
Michael Di Natale (Managing Partner)
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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