NGV unveils The Rigg Design Prize exhibition; showcases agency works
The National Gallery of Victoria (NGV) has launched its first major exhibition of advertising and communication design, The Rigg Design Prize 2022, where eight Australian agencies are invited to develop campaign assets for display.
The list of agencies in the run for the Prize includes Clemenger BBDO Melbourne, DDB Group Melbourne, Frost* collective, Gilimbaa, Leo Burnett Australia, TBWA\Melbourne, The Royals and Thinkerbell.
Image: Leo Burnett
Each agency is challenged to create a campaign that articulates the potential of creativity to accelerate positive social, cultural, economic or environmental change. They are also asked to develop assets (billboards, street posters and moving images) to celebrate how creativity can shape who we are and the world we live in.
This is the ninth edition of the triennial Prize, which profiles a different field of design practice every three years.
Frost Collective
Tony Ellwood AM, director of the NGV, said: “Australian advertising and communications agencies attract some of the most creative minds in the country. The 2022 Rigg Design Prize is an opportunity to acknowledge and celebrate the extraordinary talent of this multifaceted design discipline, which is rarely examined within the walls of an art gallery.
“The NGV is committed to elevating all areas of Australian contemporary design, as well as challenging ideas about what design looks like in the twenty-first century.”
Image: The Royals
Ewan McEoin, senior curator, contemporary art, design and architecture, NGV, said: “We have challenged some of the most creative minds in our country to convince Australians that creativity is something to be valued and embraced as a powerful force capable of influencing and shaping a better future.
“We want them to highlight, clarify and amplify the extent to which creativity has the potential to shape who we are and the country we live in. We must elevate the value we place on creativity; it is a critical ingredient for a better, fairer and healthier tomorrow.”
The Rigg Design Prize 2022 will be displayed from 7 October 2022 to 29 January 2023 at The Ian Potter Centre: NGV Australia at Fed Square, Melbourne, Australia. The winning campaign of the $30,000 Prize will be announced on 13 October.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
Clemenger BBDO Melbourne
DDB Group Melbourne
Ewan McEoin
Frost* collective
Gilimbaa
Leo Burnett Australia
NGV
TBWA\Melbourne
The Rigg Design Prize
The Royals
Thinkerbell
Tony Ellwood AM
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