Equip Super rebrands, launches new supporting campaign
Superfund brand Equip has launched its refreshed brand, Equip Super, with a new campaign to support it.
The new campaign, ‘Equipping you today so you’re ready for tomorrow’, features the new logo which uses arrows as a metaphor, symbolising the brand’s aim to move members forward with confidence and purpose.
The rebrand comes with a new website, lower fees and improved investment options for members, as well as a more tailored approach to their investment and retirement needs.
Scott Cameron, CEO at Equip Super, said: “These changes will drive more efficiencies in our fund to deliver strongly for members – through reduced fees from a more streamlined fund and a better, tailored member experience.
“There are benefits to scale, but we are not pursuing growth for growth’s sake.
“We aspire to be a different type of fund – one that’s big enough to matter, but small enough to care – always valuing our connection and commitment to our members, employers and the communities in which they live and work.
Cameron said with the new brand platform, the company is doubling down on member experiences.
“Our goal is to equip our members with knowledge and confidence, through both one-to-one interactions with financial planners and a brand new suite of online educational tools, ” he said.
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