Essence appoints Russ Mitchinson to lead strategy

Tim Burrowes

April 4, 2018 1:13

WPP’s digital media agency Essence has hired Russ Mitchinson as its head of strategy.

Mitchinson: A truly exciting time

Mitchinson’s move comes just six months after he was appointed GM of OMD’s Perth operation.

Prior to OMD where he also worked on the McDonald’s account in the Sydney office, Mitchinson has also worked in planning roles at creative agencies Clemenger BBDO Sydney, DDB and Leo Burnett. He is also a former chairman of industry body The Communication Council’s Account Planning Group.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.