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Russ Mitchinson appointed as OMD WA general manager and head of strategy

Former Leo Burnett creative Russ Mitchinson has been appointed as OMD WA’s general manager and head of strategy. In his new role, Mitchinson will lead OMD WA’s communications strategy development.

Mitchinson was previously based in OMD’s Sydney office as head of strategy for McDonald’s and Village Roadshow. In his role as head of strategy, Mitchinson created integrated campaigns to launch films films such as King Arthur, Dunkirk and IT nationally.

Before making the move media agency side with OMD, Mitchinson was head of strategy at Leo Burnett, where he worked on accounts including Woolworths, Samsung and Diageo.

He’s also a former chair of the Communications Council Account Planning Group, and was previously a planning partner at DDB Sydney.

Mitchinson will be based in the OMD WA office, with is role officially commencing in November.

Angela Nutton, managing director of OMD WA said: “We are absolutely delighted to welcome a strategist of Russ’ calibre to the OMD WA team. His experience will inject a fresh approach to our thinking, and help drive forward our strategic output for both OMD and our valued clients”.

Speaking about his new role, Mitchinson added: “We live in a world with multiple ways to connect consumers to ideas, which can come from anywhere.

“I bring a deeper lever of media and creative knowledge, and always put people first. I’ve consistently respected the quality of thinking from the OMD family, and look forward to continuing to drive our strategic product and grow our business nationally.”

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