EssenceMediacom appoints APAC client lead for Uber account

April 11, 2025 9:12

EssenceMediacom Australia has appointed a new APAC client manager partner to drive one of the agency’s biggest media accounts.

Maddison Keogh takes on the role to lead the Uber APAC partnership, after the media agency was reappointed to the account in 2024.

The agency beat PHD and Mediabrands in a competitive pitch last year, winning the account understood to be worth AU$235 million. The account is run entirely from the agency’s Sydney headquarters.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.