EssenceMediacom retains $235m Uber APAC account; Australia to become central hub

September 28, 2023 9:40

GroupM’s EssenceMediacom has retained Uber APAC’s media account, beating Omnicom’s PHD and IPG’s Mediabrands in a competitive pitch.

Mumbrella understands the account’s media billings are worth $US150m, or $AU235m.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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EssenceMediacom retains $235m Uber APAC account; Australia to become central hub

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