Euro RSCG wins Jacob’s Creek global account

Euro RSCG will be celebrating the Easter break with a glass of Jacob’s Creek after consumers in America, the UK and Australia reacted best to the agency’s work as part of a competitive pitch for the wine brand.

Euro RSCG beat Clemenger and Saatchi & Saatchi to pick up the global creative business for Jacob’s Creek.  

The move was revealed by Stephen Couche, managing director of Orlando Wines, which produces Jacob’s Creek. He told Mumbrella: “It was all about giving the three competing agencies a brand platform proposition and challenging them to bring it to life. We then did a lot of market research on the result in the UK, the US and Australia.”

He said that the aim for the wine – which is owned by Pernod Ricard – is to position it as an accessible Australian brand. He said: “We want to steer ourselves away from some of the things that people might not like about the world of wine. We are an Australian brand – that’s in our DNA and we are quite inclusive.”

He added: “There’s a generational thing, and it’s time for some brand refreshment.”


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