Euro RSCG wins Jacob’s Creek global account

Tim Burrowes

April 9, 2009 4:24

Euro RSCG will be celebrating the Easter break with a glass of Jacob’s Creek after consumers in America, the UK and Australia reacted best to the agency’s work as part of a competitive pitch for the wine brand.

Euro RSCG beat Clemenger and Saatchi & Saatchi to pick up the global creative business for Jacob’s Creek.

The move was revealed by Stephen Couche, managing director of Orlando Wines, which produces Jacob’s Creek. He told Mumbrella: “It was all about giving the three competing agencies a brand platform proposition and challenging them to bring it to life. We then did a lot of market research on the result in the UK, the US and Australia.”

He said that the aim for the wine – which is owned by Pernod Ricard – is to position it as an accessible Australian brand. He said: “We want to steer ourselves away from some of the things that people might not like about the world of wine. We are an Australian brand – that’s in our DNA and we are quite inclusive.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.