Even its rivals use Google for its search marketing
May 7, 2009 3:28
It’s the ultimate endorsement. Guess who’s advertising on Google AdWords?
Yahoo Seach Marketing.
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I initially looked at this and went “Wow”.
Then I actually thought about it – they’ve been doing this for years, why wouldn’t they?
If you were running a campaign for ‘Visit Mildura”, would you show ads in Mildura, or elsewhere?
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With 90% market share you’d be crazy not to advertise on Google. Good for them.
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to think Semel could have bought GOOG and passed. D’oh!
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You know you are doing something right when you competitors are forced to use you to get their name out there…
Wonder if Google gave them rate card?
JD
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Pay TV advertises on Free to Air. I’m pretty sure the opposite doesn’t happen.
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Egads!!! Good to see that a company ( brisbanetimes.com.au – Fairfax) which prides itself on the virtue of extolling the value and benefit of its own SEO platform spreading the love.
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