Even the Best Idea can fail

“So, why did the ‘Best Job in the World’ campaign win all those awards, when there appears to be no benefit for the rest of the Whitsundays, and probably Queensland?”

Whitsundays Online on falling tourist numbers

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Best Job

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