Even the Best Idea can fail

“So, why did the ‘Best Job in the World’ campaign win all those awards, when there appears to be no benefit for the rest of the Whitsundays, and probably Queensland?”

Whitsundays Online on falling tourist numbers

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.