Fifties-plus specialist Evergreen has won a brief to handle a social media, PR and intergenerational campaign for the 2012 Tesselaar Tulip Festival.
The Melbourne agency takes on the business from Aegis Media’s Visual Jazz Isobar, which handled the business previously.
Neil Bates, director of Tesselaar, said: “We chose Evergreen because of their creativity and passion for our business and the high degree of innovation shown in their presentation. Their understanding of the 50+ market was an important factor in our decision, as the Tulip Festival is a favourite destination among this key group.”
Gill Walker, MD of Evergreen, added: “As a keen gardener myself, I’m thrilled to be working with Tesselaar. It has been so refreshing to working with a client who appreciates the fact that we are a specialist agency and that relationships are paramount.”