Dr Mumbo

Because every story needs a Pokemon angle

Twenty four hours can be a long time in journalism.

Take Sydney’s fine tabloid masthead the Telegraph.

Saturday saw The Daily Telegraph censured by the press watchdog for using misleading headlines.

Today, we see this dramatic headline – “Woman dies in Pokemon hit and run” – on page three of The Sunday Telegraph:

Tele Pokemon headline

Followed by this, halfway through the story: “The woman and her friend had been playing Pokemon earlier in the night but their phones were in their pockets at the time of the crash.”

Tele Pokemon text

Not what you expected from the headline was it?


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