‘Every time you masturbate God kills a kitten’ Wicked Campers van deemed inappropriate by ad watchdog

Wicked Campers has had yet another one if its vans banned by the ad watchdog, this time for using the phrase “every time you masturbate God kills a kitten” on the back of a vehicle.

A complaint to Ad Standards said: “God does not Kill . It is slandering people’s God . It is a gross misrepresentstion [sic] of religion . It is private sex talk that shouldn’t be on cars for a start.”

Another Wicked Campers van

Registered in Western Australia, the van was deemed as inappropriate and banned for not treating the issue of sex, sexuality and nudity with sensitivity.

Despite the complaint, Ad Standards found the van didn’t discriminate against or vilify any religion as the “phrase is clearly satire and reasonable members of the community would not interpret it as fact”.

Ad Standards did however say that the word ‘masturbate’ isn’t appropriate language when used in the context of a slogan on the back of a van.

The ad watchdog subsequently upheld the complaint.

In September, Wicked Campers had three vans banned in just one month.


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