‘Everyday’ Aussies and Kiwis star in OPSM’s latest comms campaign
OPSM has chosen everyday New Zealanders and Australians to star in their communications campaign, ‘Everyday Excellence’.
The announcement:
OPSM, part of EssilorLuxottica and leading eye care and eyewear retailer in Australia and New Zealand, announced everyday Australian and New Zealanders as the faces of the brand’s 2024 ‘Everyday Excellence’ communications campaign: four everyday people that bring extraordinary to life by committing to excellence in what they do each and every day.
Along with a new television spot, the 360-degree omnichannel campaign will be showcased through touch points within OPSM stores, on OPSM.com.au, and across the company’s marketing channels starting June 17th.
Since 1932, OPSM has stood for excellence, offering the best solutions for eye care and style, and helping millions of Australian and New Zealanders customers find their tailored vision solution.
Excellence is never a single act, but the result of a series of individual moments. Choosing to always commit to the best option, choosing to invest time and effort to master every detail, is the true secret behind greatness.
For this reason, OPSM has selected four real life professionals from various industries spotlighting their commitment to excellence. Committed to their passions and embracing challenges as opportunities to grow, all of them are dedicated to mastering their own craft every single day, every step of the way.
This new campaign will further underscore the brand value proposition that OPSM is dedicated to everyday excellence and is the trusted optical retailer for customers and patients that are committed to their passions and give their everything on anything they do.
“Eye health is an essential part of everyday life and eye care plays a leading role allowing people to see life to the fullest, follow their passion and look for what excellence means to them” said Kate Boulos, VP marketing, EssilorLuxottica ANZ.
“Since opening its first store in Sydney in 1932, OPSM has pioneered progress in eye care, from making contact lenses widely available to adopting technology that detects eye health issues sooner. Optometry has come a long way in the past century – and OPSM has been there every step of the way. Throughout its history, OPSM have been bringing Australians and New Zealanders the very best in optical care since the very beginning, committed to excellence in every step of a patient’ journey. Today, we are excited to communicate our efforts together with others that stands for excellence as we do”.
OPSM’s teams of Optometrists and dispensers are committed to their passion of eye care, and they are dedicated to finding the perfect vision solution for every patient’s unique needs and lifestyle. Giving everything needed to provide OPSM’s customers customised eye care solutions so they can master their passion and chase beauty in life’s small things: this is what dedicated to everyday excellence means.
OPSM. All about your eyes
FROM AUSTRALIA
NORNIE BERO, chef
Chef Nornie Bero, a proud Torres Strait Islander, is the founder and CEO of Mabu Mabu (Help yourself), a locally owned restaurant and business that puts Indigenous ingredients at the heart of the kitchen. Her restaurant Mabu Mabu, in the centre of Melbourne, offers food that paints a picture of the islands she comes from. A professional chef for over 20 years, Nornie’s growth has been fuelled by curiosity, whether in the kitchen, running workshops or publishing books, successfully telling a heartwarming tale of creativity, identity, and passion with an unwavering connection to her roots.
ANGUS VINDEN, winemaker
Angus is the owner and winemaker of Vinden Wines in the Hunter Valley. He took the reins from his father who founded the winery in the 1990s. Over the years, Angus continued to embrace challenges as opportunities to evolve, as he continued to reimagine his family’s wine label with a string of exciting, modern wines coming out of his cellar. Dedicating every day to excellence, Angus has invested in a considered approach to create wines that go beyond the styles commonly associated with the Hunter Valley today.
FROM NEW ZEALAND
CHEY ATARIA, designer
Chey is the founder of Def Skateboards, a New Zealand-based skate and street wear label known for its high-quality skateboards. Founded in 2012, thanks to Chey’s leadership and endless curiosity, it has become a highly successful and respected brand in the skateboarding industry.
Passionate about skateboarding since an early age, Chey successfully turned his passion into a career of excellence, committing to his passion full time and showcasing to the world the talents of NZ through Skateboarding, Design, Music and Art.
JESS CURTIS, beekeeper
Jessica spent much of her childhood on her family farm, surrounded by beekeeping through the hives started by her grandfather in 1998. After leaving school, she realised she carried with her an immense interest for beekeeping and decided to return to her roots. Day after day, she continues to chase beauty in the small things while remaining focused on excellence, that lead to her success in the Outstanding New Zealand Food Producer Awards.
In the campaign images, the talents are captured wearing a selection of styles from OPSM latest designer collections including new optical frame releases from Oliver Peoples, RayBan, Oakley and Vogue Eyewear.
Source: iD Collective
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