Incubeta bolsters APAC offering with Persuasion Technologies acquisition

Digital marketing partner, Incubeta, is expanding its offering in the APAC region, having acquired Google Cloud partner Persuasion Technologies.

The announcement:

International digital marketing partner, Incubeta, has today announced its acquisition of Persuasion Technologies, a leading Google Cloud Platform certified partner. This strategic merger significantly enhances Incubeta’s capabilities in leveraging advanced analytics and cloud technology to redefine marketing effectiveness and campaign optimisation.

Founded in 2010, Persuasion Technologies is a Google Cloud partner (GCP) in the APAC region, displaying an advanced specialisation in marketing analytics. Having driven ROI and marketing analytics for over 500 companies, including globally recognised brands such as Wing Tai Group, its Google Cloud partner status showcases the technical proficiency, innovation, and quality in the implementation of Google Cloud solutions.

The integration of the two companies will allow Incubeta to offer deeper insights into consumer behavior and campaign performance, empowering clients to achieve optimised marketing outcomes with greater accuracy and efficiency.

Persuasion Technologies also offers clients its own proprietary marketing and customer data warehouse, Datalaksa, with advanced data analytics, dashboarding, and marketing automation capabilities.

“We are incredibly proud of our achievements over the past 14 years,” adds Tzu Ming Chu, founder and director, Persuasion Technologies. “Our partnerships and analytics partnership with major cloud platforms including Google are testament to the team’s innovation and expertise, as well as the fantastic work we have done for our clients. Now we start a new journey and are thrilled to join forces with Incubeta so that we can continue driving data-driven growth for businesses in the region”.

With the combined expertise of Incubeta and Persuasion Technologies, clients will benefit from advanced predictive analytics and real-time data processing capabilities, enabling them to swiftly adapt strategies and substantially enhance digital campaign results.

“By harnessing the sophisticated analytics and cloud infrastructures of Persuasion Technologies, we are enhancing our ability to deliver market-leading solutions that drive real business results,” stated Jacques van Niekerk, CEO of Incubeta. “This acquisition is timeous as most marketers grapple with a loss of campaign signal and relevant insights due to structural changes in privacy and consent management, therefore for us and our clients, being able to set a new standard in how data and AI informs marketing strategies and decision-making is critical.”

“This acquisition is a game-changer for our clients in the APAC region,” says Sam Shennan, managing director, Incubeta Australia. “Persuasion Technologies’ deep understanding of the local market, combined with their expertise in Google Cloud technology and advanced analytics, perfectly complements our own global capabilities. Together, we’re poised to set a new standard for data-driven marketing, empowering brands to unlock unprecedented growth in the face of a rapidly evolving digital landscape.”

As part of the brand, Persuasion by Incubeta will have access to Incubeta’s full scope of services and solutions, including its Seamless Technology suite – enabling it to offer customers a full-service digital marketing package.

Source: Berkeley Communications


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