Everyone needs a Mumbrella…

Mumbrella is always glad to welcome new readers, but never did Dr Mumbo think a talking blue puppy would be amongst the ranks.

While performing a good ol’ vanity search (don’t pretend you’re above it), Dr Mumbo was momentarily confused when, amid the social media chatter discussing Australia’s media and marketing industry, an interesting tweet appeared from the official Bluey Twitter account:

No arguments here, though the apparent focus on canine yoga did confound the sentiment somewhat.

Hunting down a video told the full story:

Dr Mumbo salutes all of Australia’s mums and their wet weather abilities. We look forward to a future episode of Bluey tackling press releases, embargoes and ad agency movers and shakers. (Although in lieu of discussing the absence of third-party cookies, we will accept an episode on the absence of choc-chip cookies.)