EvoTV hires Fairfax direct marketer Jessica Shuwalow
Business and finance branded content firm EvoTV has appointed former Fairfax direct marketer Jessica Shuwalow to run its marketing operation.
Shuwalow joins after more than seven years with Fairfax-owned platform InvestSMART, latterly as marketing manager.
According to a press release, Shuwalow helped grow InvestSMART’s database by 100,000, and grow InvestSMART’s open and click-through rates by 20%.
Her appointment follows EvoTV’s hire of head of production Michael Carlton and publisher and editorial director Craig Donaldson in late 2011.
The company, which is part of Evolution Media Group, is now in the market for a commercialisation specialist to focus on distribution and ROI.
“This appointment is an important step in our investment in the connection between branded content and the end audience. There are several important capabilities to the value chain that make content programs a success. By investing in our direct marketing capabilities, we are fulfilling one of these steps,” said Vanessa Stoykov, CEO of EvoTV and Evolution Media Group.
Great asset to the company. GO JESS!
User ID not verified.