Ex-AANA director launches bespoke marketing consultancy

December 10, 2024 8:00

Emma Logan, a former AANA director, has launched a new ‘marketer-focused’ consultancy aimed at serving CMOs and their teams.

Designed to serve their needs, and unlock their potential, The Emma Logan Project was inspired after Logan noticed a clear need among senior marketers for assistance.

“Marketing is in a massive transition,” she said. “From technology and AI to data, climate change, social demographics, and politics. CMOs hold one of the most multifaceted roles in any business today and have the chance to make a meaningful impact and shape a more sustainable and equitable society.”

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.