Ex-ARN CEO Rob Atkinson and Vodafone’s Paul Evans join Subly as advisors
Former Australian Radio Network (ARN) CEO Rob Atkinson has joined transcription and translation platform Subly as an advisor, along with Vodafone’s former global head of media Paul Evans.
Atkinson moved to Australia nine years ago with Adshel, leading HT&E’s out-of-home business for five years before becoming CEO of HT&E’s ARN. His exit from the company followed Adshel’s sale to Ooh Media for $570m.
Atkinson exited ARN last year
He has since moved back to the UK.
Atkinson said joining Subly, launched early this year to automate subtitling, transcribing and translating, in an advisory role, was “too good to pass up”, with users doubling since the end of February.
“The team has seen a sharp increase in activity with so many people in lockdown, which we could not have predicted,” he said.
“It has given us a great insight into the key and extended uses of the platform, with the team busy working on future features launching soon.”
Evans, who previously headed up media for Xbox and account teams at Havas and Mindshare, added: “Subly is an incredibly exciting start-up, with a young, passionate founding team and a clear challenger brand proposition that we all feel has enormous potential to define and lead the content transcription and translation market in its broadest definition.
“Subly is a great combination of people and tech, and I’m looking forward to supporting both parts through its next phases of growth.”
The company, which has teams both locally and in the UK, was founded by former Google marketer Holly Stephens, who said Atkinson and Evans’ experience would help grow the business.
“We’re delighted to have both Rob and Paul on board, we’ll be leveraging their industry knowledge to help expand the business into new territories in the coming months,” Stephens said.
“We’ve seen a surge in users on our platform and we’re working to expand our features to support our growing user base. Both will be vital to how we continue to grow as a business, helping enterprises and agencies and improving content workflows. ”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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