News

Ex-Big Red Group and Mable talent joins Healthengine as new CMO

Consumer healthcare platform Healthengine has appointed a new chief marketing officer in an effort to grow the platform.

Matt Gudge joins after less than a year at disability and aged care support platform Mable where he worked as director, growth ventures.

Prior to Mable, he spent four and a half years at experience network Big Red Group, in various senior marketing positions.

Matt Gudge

In his new role as CMO, Gudge will play a critical role in ensuring Healthengine remains a trusted healthcare platform for Aussies, and his appointment will enable the platform to develop more innovative and customer-focused solutions for consumers and healthcare providers.

“Matt’s appointment reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians – and we’re extremely excited to have him onboard as a core part of the Healthengine leadership team,” said chief executive Dan Stinton, who Gudge will report to.

“While technology is a big aspect of the Healthengine story, we are also very much a people-based business – from the people around Australia who we help connect to essential health services, to the people within our business who drive quality outcomes for our customers.

“Matt is hugely experienced in a wide range of marketing functions, including brand strategy and development, digital and business development – and his arrival not only indicates Healthengine’s growth, but further expands the business’ ability to deliver the innovative, customer-focused solutions that we are renowned for.”

Gudge said he long admired the brand, and looks forward to supporting the team improve healthcare access for Aussies.

“With a well-earned reputation as a business that delivers innovation and results, I’m thrilled to now be part of the Healthengine team.

“It’s exciting to have joined a company that places such a strong focus on innovation and meeting the needs and expectations of customers and supporting the healthcare journey of people around the country.

“Health is an area I’m deeply passionate about, and a great deal of my work over the past decade has centred around online platforms and e-commerce, so Healthengine feels a very natural fit for me.

“I’m looking forward to working closely with Dan and the wider team to continue embedding a more positive reputation for the healthcare space in Australia.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.