Ex CommBank and Xero CMO Andy Lark to join Foxtel

High-profile marketer Andy Lark has joined Foxtel as chief marketing officer, The Australian has reported.

The appointment has a sense of history repeating as Lark previously followed Buckman as the Commonwealth Bank’s CMO in 2011.

Until last September, Buckman was Foxtel’s managing director of customer and retail. When Buckman departed, the role was split, with Marco Miranda leading customer sales and service; strategy and research becoming a CFO function; and the marketing part of the role remaining vacant until Lark’s appointment.

“It’s an exciting time to be in media.” says incoming Foxtel CMO, Andy Lark.

“I’m looking forward to working with a great brand and a fantastic team of people,” Lark told Mumbrella today. “It’s an exciting time to be in media and Foxtel have done a great job of bringing content together.”

During his tenure at CBA, Lark ended the bank’s controversial relationship with Goodby, Silverstein & Partners, replacing the US firm with M&C Saatchi before launching the CAN campaign.

New Zealand born Lark first came to prominence as global vice president for public and large enterprise marketing at technology vendor Dell where he established a reputation for his digital savviness, which was backed by being one of the few CMOs to regularly blog at his Daily Lark website.

Lark left CBA in 2013 to join to join New Zealand technology company Xero as its global CMO, a position he held for two years where he rekindled his relationship with M&C Saatchi.

Peter Tonagh took over as chief executive of the subscription-based television service in early 2016. Along with Buckman’s departure, the organisation has also lost Deanne Weir,  executive director of channel aggregation and wholesale, with both happening while the company is undergoing a merger with Fox Sports.

Foxtel has been contacted for comment.

  • An earlier version of this story stated Lark would be directly replacing Buckman. This article has now been amended to reflect that Buckman’s larger role was split.

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