Ex CommBank and Xero CMO Andy Lark to join Foxtel
High-profile marketer Andy Lark has joined Foxtel as chief marketing officer, The Australian has reported.
The appointment has a sense of history repeating as Lark previously followed Buckman as the Commonwealth Bank’s CMO in 2011.
Until last September, Buckman was Foxtel’s managing director of customer and retail. When Buckman departed, the role was split, with Marco Miranda leading customer sales and service; strategy and research becoming a CFO function; and the marketing part of the role remaining vacant until Lark’s appointment.
oh dear
I have no idea how people live without Foxtel. It is my life when I am at home.
Gee I think you really need to get a life.
^^ the greatest comment of all time
Only thing that could possibly save Foxtel is getting the EPL rights back.
We’ve had Foxtel since 2001… it is a seriously flawed organisation that has deteriorated substantially in that time… I cannot imagine that we will have this service much longer…. lacking content, ridiculous boring programming , cutting channels, and too much advertising oh yeah and stupidly overpriced…. I can’t imagine that we will support this service much longer…..
What is it with re-hashing and rolling out the same CMO faces again and again – with the same results again and again.
So this is the guy who bought the ‘Can’ concept?
I hope he knew that it had been created by BBH in 93 for Johnnie Walker. If I worked at Com Bank I would ask for my concept fee back.
What a hypocrite. “Im looking forward to working with a great brand” !!!
This is the same guy who said to B&T TV will be dead in two years in 2015.
“He held out little hope for the futures of Foxtel and the free-to-air’s
subsidiary channels but said Seven, Nine and Ten could find a future
“with scaled down, smarter, more intelligent operations because people still love their local content”.
http://www.bandt.com.au/media/.....-andy-lark
Hypo….you are right and a great reference to the BandT article. As long as there is a $400k plus salary, that can be milked for a couple of years – these guys will say and do anything.