Ex Emap MD Carrie Barker joins The Projects

From left: The Projects' Abrams, Philby, Barker & Bedwani

From left: The Projects' Abrams, Philby, Barker & Bedwani

Carrie Barker, who oversaw Emap Australia during its sale to ACP before a brief stint with Pacific Magazines, has re-emerged as a partner at  fledgling Sydney youth agency The Projects.

Before coming to Australia she worked in the UK  for Emap, which was then one of the country’s biggest magazine publishers. Her arrival in Australia in 2007 as Emap Australia’s MD  led to her memorable comment that if the company was sold it would be “the ultimate stitch up“. The sale followed weeks later.

The Projects has worked with brands such as Absolut Vodka, Electronic Arts, EMI Music, ING Direct and Stoneleigh Wines.

Barker will become a partner in the business, alongside founders Adam Abrams, Jack Bedwani and Simon Philby. The 14-month-old agency employs 12 people.

Philby, who also previously worked at Emap, said: “This is a huge step for our agency. Carrie and I have worked together before and she’s one of the best operators I’ve had the pleasure of working with. It is a huge compliment that she passed on a high powered job back in London and a multitude of other offers in favour of joining our agency.”

Barker said: “Simon, Adam and Jack have done an amazing job in what has to be the toughest year to launch a new business signing some fantastic clients.”

Barker said: “I believe that increasingly clients will move budget away from straight awareness building to develop ways to engage with their customers.”


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