Ex-Havas talent launch specialist social commerce shop, Bread Agency

Former Havas Group social media specialists Amaury Treguer and Mary Proulx have launched a new social media agency, Bread Agency.

The pair left their positions at the Havas network, where Treguer was executive director of social at Red Havas, and Proulx was head of social and influencer at One Green Bean, to launch the new specialist social commerce agency.

“The next social shift is coming quickly – moving it from a discovery channel to a sales powerhouse with social commerce at the core,” said Treguer.

“We’re seeing this already throughout Europe, North America and Asia and are working with forward-looking brands and retailers to lead the evolution here in Australia.”

The new social agency brings a new look at what social media services should entail, aiming to set brands and retailers up for success in the new era of social, with social commerce at its core.

Bread’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing. Foundation clients include Koh, Connect Hearing and Volvo Ocean Lovers Festival.

“We wanted to work with a social media agency that could help us future-proof not only our social strategy, but our sales funnel,” said Justin Alexander, Koh co-founder.

“Bread Agency’s incredible experience within the social space and forward-thinking approach to social commerce has been the refreshing take we needed.”

With a combined experience of 25 years in the social space, Treguer and Proulx have worked across Europe, Canada and Australia on with clients including Netflix, Toyota, Amazon, BIG W, Woolies X, NIVEA, and Virgin Australia.

“Social media and its function within businesses continues to shift. As new platforms emerge and existing platforms evolve, it’s becoming increasingly complicated for marketers to use it effectively,” said Proulx.

“Brands need experienced, honest, and creative advisors to help them navigate the mind field that social can be so that their bottom-line can benefit from it. That is exactly what we’ve designed Bread Agency to be. When we think about the future of Bread, we can’t help but smile! Exciting things to come.”


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