Full-service media agency Pearman Media has named Tara Lamond as its group business director.
“With experience on both the media and agency sides, including a stint in London, Tara brings a wealth of advertising and media expertise to this role, and we are thrilled to welcome her on board,” said Pearman Media founder and managing director, Dominic Pearman.
A former advertising director for National Geographic Channel and Fox International Channels, strategic marketing manager with Foxtel’s advertising team and advertising manager with News Limited, Tara also has hands-on experience running her own business.
“I am delighted to join Pearman Media and look forward to managing some of their key clients and advertising campaigns. I have known Dominic and the senior team for 20 years and am excited to play a leadership role in the expanding team,” Lamond said.
Lamond has in-depth knowledge of the travel sector, which will also be beneficial when working with Pearman’s partner PR agency Anne Wild & Associates (AWA), which shares its Sydney McMahons Point offices and collaborates on activities ranging from campaign strategy through to creative execution for a number of clients. AWA works with clients across two key business streams, Travel & Lifestyle and Business & Innovation.