Ex-Pandora marketing director Nicole McInnes joins eHarmony

Dating website eHarmony has hired former Pandora marketer Nicole McInnes to be its new marketing director.

Nicole McInnes took Pandora into mainstream advertising for the first time

Nicole McInnes took Pandora into mainstream advertising for the first time.

McInnes, who had been in the role for two years after joining from Adshel, announced her departure from the music streaming service last week.

eHarmony’s president and chief operating officer, Armen Avedissian, said the move was aimed at charging the website local growth: “Australia is one of our most profitable international markets and I am confident that under Nicole’s leadership we will accelerate our business momentum in Australia and continue to drive strong revenue growth.”

McInnes has more than 20 years’ marketing experience and during her time at Pandora Radio launched the streaming service’s first local above-the-line branding campaign and secured a major sponsorship with Channel Nine’s talent show, The Voice.

“I am incredibly excited to be joining eHarmony Australia next month and leading the team as we explore new opportunities to expand the business in Australia and the APAC region,” said McInnes.

“eHarmony is such an iconic brand and it is an honour to be part of a company that has a firm grip on the future and helps bring love to Australians’ lives.”


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