Kiss Bang Love premiere draws 513,000, well down on Seven Year Switch

Seven’s latest newest dating show Kiss Bang Love debuted with a solid 513,000 viewers last night but was well down on the 903,000 viewers that tuned in for the launch of Seven Year Switch. 

The debut of Kiss Bang Love drew 513,000 viewers on Seven.

The debut of Kiss Bang Love drew 513,000 viewers on Seven.

Kiss Bang Love is the third dating show launched this year by Seven, built around the idea of couples kissing a stranger while blindfolded before deciding whether to go away with them for a weekend, which positioned the network fourth in the after 8:30pm time slot.

The result may lead Seven’s programmers to question whether the dating format is now growing tired with audiences, despite 2016 seeing the surprise success of First Dates and also steady numbers for Seven Year Switch, which had 903,000 for its finale in the same time slot last week.

Ten’s Masterchef last night was the most watched non-news program, drawing an audience of 1.106m.

The result saw it beat Nine’s Big Bang Theory which had 868,000 and 765,000 in the 7:30pm slot and 8:00pm slots despite being repeat episodes, and Seven’s House Rules attracted 746,000, down from 825,000 last week.

At 8:30pm, Nine’s Britain’s Got Talent drew 738,000, a result which helped it win the time slot against Seven and Ten, which had 719,000 for a new episode of NCIS.

The news race saw Nine win against Seven at both 6:00pm and 6:30pm, with 1.173m and 1.22m, respectively, compared with Seven News which reached 1.119m and 955,000 viewers at the same times.

In main channel audience share Seven was hurt by the performances of House Rules and Kiss Bang Love, with the network pulling 16.9% on its main channel compared with 19.6% for Nine, 18.3% for Ten and 12% for the ABC.


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