Ex-Telstra marketer Mark Collis moves to IAG
Mark Collis
Mark Collis, Telstra’s former director of creativity and brand content, has re-emerged as the head of brands at Insurance Australia Group’s NRMA Insurance, SGIC and SGIO.
Collis, who was one of brains behind Telstra’s new brand positioning, left the telco giant in November last year. He departed soon after the first phase of the rebrand was completed.
Collis takes on a role to define and implement the brand vision for NRMA Insurance, SGIC and SGIO across all channels both internal and external, the company has confirmed.
Now the question is how long will he last.
This is not a reflection on Mark but of IAG. They may not be ready for someone like him, but one thing is for sure, they will get some great creative ideas and outcomes which is fair to say they have been lacking.
Why?