Mark Collis to leave Telstra
Mark Collis, Telstra’s director of creativity and brand content, is leaving after 18 months with the company.
Telstra’s CMO Mark Buckman issued the following statement:
As you know, Mark has provided a great sense of energy to Telstra during rapid transformation. Along with Kate McKenzie and Inese Kingsmill, Mark led the development of the new brand work and the “it’s how we connect” positioning. His ability to look at problems through less traditional lenses and provide fresh perspectives has been invaluable.
I’d personally like to thank Mark for his help to me during my early days at Telstra and wish him much continued success on his journey and his determination to challenge conventional thinking. There will be an opportunity to catch up with Mark before he leaves us at the end of the week.
Collis was heavily involved in the recent rebrand of Telstra, a brand he described as “schizophrenic”.
http://youtu.be/NtwHJxVGLrM
In his career to date, Collis was national creative director of Leo Burnett and ECD of Ogilvy Japan.
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Mark Collis
wow that was a short tenure. wonder what happened.
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I hope Mark negotiated a big golden handshake.
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Love the new brand work, great revitalisation, They took the logo and evolved it and energised it with sound and colour and overlaid an evocative overall theme. There have been some woeful rebranding designs recently that are retrograde at best like the iselect example last week, but this Telstra example a real triumph.
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Quelle surprise!
I never thought Buckman and Collis would work together – can’t have too many chief’s
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Probably nothing happened, I reckon he did his job and now time for another challenge
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Hmm great revitalisation or great rip off from US 4G launch??
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has anyone looked at the “revovling door” in Telstra and asked how much they spend on hiring and firing not to mention the cost of constant change
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I bet no-one will nod off in a CMO presentation again…
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Hi Sabrina 3.40pm, you must work at Telstra. Your comment sound like a press release. If you think that a bit of graphic design and some bright colours makes for a new brand campaign you have no idea what you’re talking about. The new design I don’t mind, but the ads themselves are very poor.
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AdGrunt, it’s almost impossible not to sometimes.
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Rip off or not its still a great rebrand – I’m all for recycling and at least it’s a step forward for the brand. Maybe he could head to iselect and fix the logo now that he’s a free agent.
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I wonder where he’ll apply for his next job – BWM, you reckon?
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I love the music in the new ads, anyone know who it is?
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@ Cynic #7 – Telstra has soo much money its not funny and a couple of hundred thousand for paying out a senior executive would be nothing.
When I worked at Telstra, any ad spend below $1 million was considered too small to bother measuring or doing research on.
it’s good to work with a company that has megabucks
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that brand video is so funny
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Mark Collis was brave, innovative and inspiring to work with. The fact that he managed to get through what he did is a huge testament to the man. I hope he gets snapped up by someone who is unafraid to unleash his full potential.
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