Example founder’s Fine Form podcast launches to challenge hustle culture and redefine success
Rebecca Jarvie-Gibbs, founder of culture agency Example, has launched Fine Form, a debut podcast exploring how ambition can exist without burnout and how careers can be built on clarity, purpose and joy.
The announcement:
Somewhere along the way, hustle became a flex. We’ve been sold the idea that being busy makes us valuable – that running on empty means we’re doing it right. From the glorification of scale and speed to the pressure to always be on, burnout is now written into our story of success. So we keep falling for the same trap: cram the diary, stretch the hours, say yes to it all.
Launching 1 September, Fine Form is the debut podcast from Rebecca Jarvie-Gibbs, founder of earned-led culture agency Example. Born from lived experience, it’s both a personal reckoning and a cultural exploration of how ambition can exist without burnout and how we can create careers grounded in clarity, purpose and joy.
After twenty years in PR and nearly a decade leading her own business, Jarvie-Gibbs realised she had normalised relentless stress and pressure – sustaining an unhealthy relationship with work that could no longer hold.
“I was ticking every box on paper but behind the scenes, my light was dimming. Mornings started with an elephant on my chest. My inbox dictated my mood. My confidence wavered and my world shrank to deadlines and to-do-lists. Then I hit an inevitable wall, and I was forced to rethink the version of success I’d anchored in constant overdrive and self-doubt,” says Jarvie-Gibbs.
That reckoning became Fine Form: a podcast and personal philosophy about finding professional resonance – the alignment of ambition, values and habits.
Each week, Jarvie-Gibbs sits down with inspiring women shaping food, design, business and culture including chef Danielle Alvarez, SIR the Label co-founder Sophie Coote, AFR Magazine editor Lauren Sams, brand strategist Zara Wong, director Arielle Thomas, creator Nadia Fairfax, and pilates instructor and naturopath Bianca Melas. Together they discuss the big changes, small shifts and smart habits that have shaped the way they work and live.
Jarvie-Gibbs said, “A toxic narrative has shaped how we think about ambition. We’ve been told the only way to succeed is to grind ourselves down and so many of us have absorbed that pressure without question. It wasn’t until I looked honestly at my own limits and spoke openly about my struggles that I realised this was a conversation we were all wanting to have: to strip back the pretence, challenge the old rules and champion the freedom to define success on our own terms.”
With candid conversations and clear-eyed insights, Fine Form captures a vital cultural shift – away from the glorification of hustle culture and toward careers built with intention.
“Through the lens of women’s stories, Fine Form speaks to anyone who wants to achieve big things without losing themselves along the way. It’s for people rejecting the cycle of mindless intensity and choosing a path that allows them to thrive without burning out,” Jarvie-Gibbs said.
Fine Form was produced by Example and Mylk Media, a female-owned podcast agency founded by Madeline Joannou. Joannou has worked in audio content creation for almost 20 years and is passionate about championing storytelling through meticulous editing and thoughtful sound design.
Series 1 of Fine Form launches with Danielle Alvarez on Monday 1 September and is available anywhere you get your podcasts.
Source: Example
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