Moonlight Cinema returns for 30th anniversary season with brand partnership opportunities

Moonlight Cinema celebrates 30 years this summer, with Val Morgan Cinema offering sponsorship and partnership opportunities for brands to connect with audiences at Australia’s most iconic outdoor cinema experience.

The announcement:

Australia’s largest and most iconic outdoor cinema experience, Moonlight Cinema, is back for its 30th year, once again bringing movie magic under the stars to audiences across the country. As anticipation builds for this landmark season, Val Morgan Cinema is offering a suite of sponsorship and partnership opportunities for brands eager to be part of this beloved summer staple.

The 2025–26 season will launch in November, returning to five iconic Botanic Gardens & Parkland locations across Sydney, Melbourne, Brisbane, Adelaide, and Perth.

This summer’s program will feature some of the biggest cultural film moments of the year, with Wicked: For Good set to be a global cinematic event and Avatar: Fire & Ash continuing James Cameron’s epic saga, alongside the highly anticipated new release Regretting You. Moonlight Cinema will also celebrate fan-favourite throwbacks with beloved classics like Home Alone, The Notebook, and the ultimate crowd pleaser, Love Actually.

“Moonlight Cinema has been part of Australia’s cultural fabric for more than three decades now – a place where generations of Australians have made memories with family and friends,” said Clare Whiteman, general manager, group partnerships, EVT.

“Each summer we see audiences return for the atmosphere as much as the films, and it’s our brand partnerships that help make these experiences so memorable.”

Cemented as a quintessential summer experience, Moonlight Cinema consistently delivers high attendance and attracts highly engaged audiences—particularly females and families—who spend several hours immersed, entertained and captivated under the stars.

Val Morgan Cinema offers a range of scalable sponsorship packages designed to connect brands with audiences through meaningful touchpoints across every stage of the Moonlight Cinema experience – from pre-purchase through to the closing credits. Opportunities include the coveted Presenting Partner, National Category-based Sponsorships, State-based sponsorships, on-screen advertising, and bespoke brand activations, such as sampling and product placement.

“For 30 years, Moonlight Cinema has been a beloved part of the Aussie summer, and it continues to offer brands a premium platform to align with the biggest blockbuster content and connect with high value audiences in a relaxed, social setting,” said Paul MacGregor, director of strategy and marketing at Val Morgan.

“The scale and flexibility of brand integration is exceptional, whether through national on-screen campaigns, immersive on-site activations, or product sampling. It remains one of the most effective and memorable ways for brands to connect with audiences nationally during the peak summer period.”

The 2025-26 Moonlight Cinema season will run across summer from late November to early April at the following locations:

• Sydney: Belvedere Amphitheatre, Centennial Parklands

• Melbourne: Central Lawn, Royal Botanic Gardens

• Brisbane: Roma Street Parklands

• Perth: Kings Park Botanic Garden

• Adelaide: Botanic Park

Source: Val Morgan