The Weekend Australian to publish Sunday edition

Screen Shot 2013-02-26 at 4.02.50 PMNational newspaper The Australian will this weekend launch a one-off Sunday edition.

The newspaper will offer a Sunday edition to subscribers of The Weekend Australian.

The edition is sponsored by BMW and will come just one day before rival publisher Fairfax Media switches The Sydney Morning Herald and The Age from broadsheet to compact – which will also be sponsored by BMW on the first day.

“It’s a BMW sponsor deal and is a one-off deal,” said Clive Mathieson editor of The Australian. “We did, of course, used to have a Sunday edition of The Australian many moons ago.”

“It was an idea cooked up by BMW and advertising. We will have a small but dedicated team of people in on Saturday to produce it.”

Mathieson says the move is not aimed at Fairfax. “It is a small run and will only be available to home delivery subscribers,” he said.

Newsagents have been briefed to deliver the Sunday edition only to subscribers of the The Weekend Australian. There is no cover price and the paper will not be on sale.

The letter to newsagents informs them: “There is no cover price, we will be automatically crediting $0.95 per delivered copy to your account.”

Nic Christensen

The memo to newsagents:

Letter to newsagents informing them of the special Sunday edition.

Letter to newsagents informing them of the special Sunday edition


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