Dr Mumbo

Exclusively exclusive, when everyone is happy to get a scoop

Dr Mumbo lives for exclusives and so too do editors at both The Australian and the AFR.

So everyone would have been happy this morning when tech company Atlassian decided to give the same exclusive, with photos of founder Scott Farquhar, to both publications for this morning’s print editions.

Not only does every child win a prize these days, but every journo gets an exclusive.

Dr Mumbo wonders whether the PR company knows journos don’t always like sharing.

But there’s one thing that’s for sure – there’s never been a better time to be in PR.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing