For a few Rubles more. Will Vladimir Putin scoop the Cannes Lions?

Dr Mumbo has always admired a well-executed integrated advertising campaign with a strong social media element, and few have been more subtle and effective than the Russian contribution to the 2016 US election.

So when Dan Robins, the Australia and New Zealand head of programmatic and data at Spotify, suggested the Russian Facebook efforts should be entered into the 2018 Cannes Lions, Dr Mumbo could only heartily agree.