Expanded Myer One loyalty program to relaunch in 2025
Myer has officially ballooned into a 783-outlet behemoth, with department stores, Just Jeans outlets, Jacqui E, Jay Jays, Dotti, and Portmans stores – and a loyalty card to service it all.
The majority of Myer’s shareholders voted in favour of folding Solomon Lew’s Apparel Brands into the company, with an overwhelming 96.2% behind the move.
Lew will become the company’s biggest shareholder, with close to 27% of the consolidated company.
However its Olivia Wirth — executive chairwoman of Myer, and former head of the Qantas loyalty program — who will be driving the next chapter – and rebooting the loyalty program is key.
“There are a number of areas that we will be very focused on as the first movers,” Wirth told the AFR yesterday, after the vote.
“That includes Myer One, loyalty and data.”
Myer One will now have the benefit of 10.6 million customers.
“What that means is that our customers will earn points, whether that’s online or in store, or shopping at Myer or the apparel brands. That’s important because it gives us access to really important data around how our consumers behave, and will give us an insight into products that sell.
“We relaunch the program later this year. We’re building what, we believe, is Australia’s leading retail platform.”
Last October, when this merger was first floated, Wirth spoke about this expanded loyalty program with the ABC.
“The data we have in our Myer One program ensures we have what our customers need and ensures we get the right products in front of them,” she told ABC’s The Business.
“We have an offering for every Australian.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Myer has been dead for years. Rubbish store full of crappy clothes, endless reams of the same landfill with different labels and absolutely no service at all. BUT pretending to be a stylish dept store with prices to match. A store to be avoided.
And everyone knows that loyalty programs may as well not exist. Have they read How Brands Grow by any chance? or just keep doing the same old crap lazy marketing they have done for years.
Crap XP
Crap product
Crap marketing
Good luck with that
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