Expanded Myer One loyalty program to relaunch in 2025

Nathan Jolly

January 24, 2025 9:04

Myer has officially ballooned into a 783-outlet behemoth, with department stores, Just Jeans outlets, Jacqui E, Jay Jays, Dotti, and Portmans stores – and a loyalty card to service it all.

The majority of Myer’s shareholders voted in favour of folding Solomon Lew’s Apparel Brands into the company, with an overwhelming 96.2% behind the move.

Lew will become the company’s biggest shareholder, with close to 27% of the consolidated company.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Apparel Brands Dotti Jay Jays Just Jeans Myer Olivia Wirth Portman's solomon lew

1 COMMENTS

Reality Dude 24 Jan 25

Myer has been dead for years. Rubbish store full of crappy clothes, endless reams of the same landfill with different labels and absolutely no service at all. BUT pretending to be a stylish dept store with prices to match. A store to be avoided.

And everyone knows that loyalty programs may as well not exist. Have they read How Brands Grow by any chance? or just keep doing the same old crap lazy marketing they have done for years.

Crap XP
Crap product
Crap marketing

Good luck with that

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