Expedia appoints Agency M as it expands into cruising

Expedia has appointed Agency M to manage its cruise search engine marketing.

The announcement:

Expedia, the world’s largest online travel company, has appointed Agency M to manage its cruise SEM as it expands into Australia’s growing cruise sector.

Agency M, GroupM’s digital marketing agency, is the only agency to be working with Expedia on SEM. The appointment follows the expansion of Expedia into cruising with the addition of voyages from more than 30 cruise lines to its product range.

For Expedia, the expansion comes as more Australians are cruising than ever before, with the Australian cruise category growing at a rate of 24% in 2011 versus 2010. Australia has the second highest cruise penetration in the world at 2.7%, behind the US.

Gary Nissim, General Manager of Agency M, said: “This is an exciting time for travel, and cruises in particular, as more Australian families and younger demographics discover the rich experience of cruise voyages. Search marketing is an important part of reaching this audience and delivering them to Expedia.com.au where they can choose from thousands of cruises.”

Georg Ruebensal, Managing Director of Expedia Australia and New Zealand, added: “We were very impressed with the responsiveness of the Agency M team and we look forward to working with them as we continue to grow our cruise offering.”

The Expedia win follows Agency M’s recent wins of Bankwest’s SEO account, MYOB’s SEM business and SEM for foreign exchange trading company DMM Securities.

Source: Agency M media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.