Expedia explores New York on $50

Expedia has launched a 90 second online documentary examining how to make $50 stretch in New York as part of a campaign created by BMF.

The campaign is to promote the travel site’s policy of not charging flight booking fees which it says competitors sometimes use as a means of loading on an additional $50 charge.  

Louise Crompton, marketing manager for Expedia, said: “We want to educate consumers, get them to think twice about where theyʼre booking their flights. And for them to realise that there really is a better option.”

Shane Bradnick, creative director at BMF said: “By taking our audience on a travelling adventure, weʼre able to truly demonstrate the value of saving the flight-booking fee. And then show just how far $50 can really go – even in a place like New York.”

As well as two 90 second online documentaries, the campaign is backed by a 30 second TV ad, print and outdoor.


  • Creative Agency: BMF
  • Directors: Craig Melville & Al Morrow
  • Production & Post Production: The Jungle Boys
  • Media Planning and Buying: Mitchell & Partners
  • Client: Expedia


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