‘Experience the NT in real life’: Tourism NT launches campaign off Netflix drama’s international success

November 4, 2024 2:42

Tourism NT has kicked off a fresh campaign that leverages the indisputable success of Netflix’s neo-Western drama series, Territory, to encourage people to visit the region.

Nicknamed ‘Yellowstone in an Akubra’, Territory’s story of a outback Australian cattle station thrown into a war of succession has seen it become the number one show on Netflix globally, making it one of a few Australian dramas that have made it onto international Top 10 rankings.

Launching across Europe, Australia and North America, the campaign was designed to offer fans of the show the real Territory experience.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.