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Extended Celebrity Apprentice wins Wednesday

Nine’s 90 minute episode of The Celebrity Apprentice was a strong performer on Wednesday night.

The extension came because the show is usually stripped five nights a week but tonight the network will be carrying a Michael Jackson special. As a result Nine showed both the celebrity challenge – which involved creating a live promotion for P&O – and the boardroom showdown last night.

The show was coded in two parts. One part rated 1.252m, top for the night, while the other part rated 974,000, eighth for the night.  

Second last night was Gruen Planet on ABC1 with 1.18m according to preliminary overnight metro ratings from OzTam.

Seven rated reasonably in the early evening with Seven News pulling in 1.146m, Today Tonight 1.113m and Home And Away 1.036m. But it then fell away with psychic talent search The One rating 723,000, 13th for the night.

Ten’s only show in the top 15 was Glee which rated 660,000.

Nine won the night, while Ten was a distant fourth.

Wednesday’s top 15:

  1. The Celebrity Apprentice – Challenge Nine 1.252m
  2. The Gruen Planet ABC 1.180m
  3. Seven News Seven 1.146m
  4. Today Tonight Seven 1.113m
  5. Spicks and Specks ABC 1.110m
  6. Nine News Nine 1.047m
  7. Home and Away Seven 1.036m
  8. The Celebrity Apprentice Nine 0.974m
  9. The Hamster Wheel ABC 0.876m
  10. A Current Affair Nine 0.859m
  11. ABC News ABC 0.840m
  12. Frozen Planet Nine 0.799m
  13. The One Seven 0.723m
  14. 7:30 ABC 0.686m
  15. Glee Ten 0.660m

Wednesday’s share:

  • Nine: 20.0%
  • Seven: 19.0%
  • ABC1: 16.5%
  • Ten: 13.3%
  • SBS1: 5.0%
  • Eleven: 4.9%
  • 7TWO: 4.4%
  • 7mate: 4.2%
  • GO!: 3.7%
  • ABC2: 2.8%
  • Gem: 2.4%
  • One: 1.4%
  • SBS2: 1.0%
  • ABC3: 0.8%
  • ABC News 24: 0.5%
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