EYE New Zealand rebranded to oOh!
oOh! billboards around NZ
A massive rebranding of New Zealand’s EYE will start today, with almost one thousand posters and billboards getting the makeover to oOh!
The new brand, with the tagline “a world away from home,” comes after the oOh! acquired EYE Corp’s Australian, New Zealand and Indonesian operations from Network Ten late last year.
CEO of oOh! Brendon Cook said the rebranding reflects the changing face of the sector, which has expanded from its traditional out-of-home offering to being a medium that connects advertisers with consumers while they are away from home.
Since the acquisition, oOh! has promoted Cameron Taylor to General Manager New Zealand.
Cook said: “We see New Zealand as a key growth market for oOh!, and we’re excited by the business potential.
“As such we have appointed Cameron as the General Manager and given him responsibility to run oOh! New Zealand as a standalone business.”
oOh!’s New Zealand portfolio currently includes:
• Fly at Auckland Airport;
• Retail at Shopping Centres including Sylvia Park, Botany Downs, St Lukes, 277 Broadway, Riccarton Centre Place and Queensgate; and,
• Study at Auckland University, Massey, Victoria and AUT.
A new website is currently being developed, however the corporate video for oOh! NZ can be viewed at www.oohmedianz.com
