Icon.pr win Continence Foundation account
Icon.pr has won the Continence Foundation’s public relations account.
The announcement:
icon.pr has won the Continence Foundation of Australia account for World Continence Week (24 – 30 June), which helps raise awareness about incontinence problems estimated to affect more than 4.8 million Australians.
Continence Foundation of Australia’s Marketing and Communications Manager, Alison McClelland, said icon.pr developed a targeted media relations strategy to help remove the stigma associated with incontinence.
“icon.pr’s strategy targets our key audiences in a meaningful way and really taps into fact that around 70 percent of people with incontinence issues don’t talk about it, not even with their GP,” said Ms McClelland.
The theme for this year’s World Continence Week (24 – 30 June) is “Talk about incontinence: a problem in anyone’s language” and will focus on several key audiences including culturally linguistically diverse (CALD) communities across Australia
The Managing Director of icon.pr, Joanne Painter, said the team was thrilled to work with the Continence Foundation of Australia on an issue that is often swept under the carpet.
“We approached the brief by developing a traditional stakeholder and media relations program blended with a smart, cost-effective video stunt to reach CALD audiences.”
“People affected by incontinence often live in silence and the topic is considered taboo; with the awareness week’s focus on CALD communities, it’s even more of a challenge – but one icon.pr is excited to rise to,” Ms Painter said.
Ms McClelland said: “In addition to icon.pr’s strategy, the agency’s integrated offering, creative approach and reputation for delivering fun, innovative campaigns appealed to the foundation.”
The campaign will support the Continence Foundation of Australia’s new TVC currently airing nationally in the lead up to World Continence Week http://www.continence.
org.au/
Source: Icon.pr press release
Interesting release. Guess they just couldn’t keep that news in.
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Very useful though for on-the -spot medical-aid at the scene of a jellyfish attack.
This has been an Encore crossover comment.
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