Rapper, aristocrat and artist push Aldi coffee capsules
Aldi has unveiled its latest campaign promoting its budget Expressi capsule coffee machine and range.
The campaign, created by BMF, features a rapper, an eye-patch wearing aristocrat and a camp artist to represent the range.
Carlos Alija and Laura Sampedro, ECDs at BMF, said in a press release: “The ‘aspirational’ approach historically reserved for pretentious perfume ads, has recently crept into the coffee category. We thought we could talk about a premium coffee product and take it to somewhere a little more refreshing by injecting ALDI’s quirky tone of voice.”
https://www.youtube.com/watch?v=OHkKNdAoupw
South African director Trevor Clarence shot the TV ads.
The TVCs are supported by cinema, outdoor and online.
https://www.youtube.com/watch?v=-HJJudB6oio
https://www.youtube.com/watch?v=8h_sYEz24pQ
Credits:
- Executive Creative Director: Carlos Alija & Laura Sampedro
- Head of Art: Siân Binder
- Art Director: Patrick Chambers
- Copy Writer: Mark Carbone
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Mitchell Young
- Strategy Planner: Ali Tilling
- Director: Trevor Clarence
- Production Company: Jungle Boys / Your Girlfriend
- Executive Producer: Alex Hay
- Producer: Sarah Nichols
- Post Production: Method Studios
- Editor: Drew Thompson
- Sound: Lukas Farry / Sound Reservoir
- Agency TV producer: Esta Lau
- Art Buying: Basir Salleh
- Agency Print producer: Deb Meighan
- Media Planning and Buying: Maxus
- Client: Anna McGrath, Sam Viney
Linkedin
One thing I definitely know is that Aldi’s capsule system is not premium.
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I’m expressi’n with my full capabilities, and now I’m living in correctional facilities. – Dr Dre.
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These are brilliant! Often coffee brands take themselves too seriously. This is really refreshing and not to mention hilarious.
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“It’s all fun and games until someone loses an eye.”
*polite round of applause
Nice one, guys.
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On first viewing, I thought the TVCs were an extension of the new Nespresso campaign. This makes more sense.
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love it!
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The Aldi work is gold.
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… “drink me dog, u know I’m pungent” ….brilliant!
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Nice, imaginative, theatrically fulfilling and totally refreshing ads.
People will eventually get the truth about Aldi. It is not an expensive supermarket by any means, but neither is it a cheap one in the sense of quality
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Love all of aldi’s ads, they’re done very well
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Witty work. Best coffee tvc in ages. And it’s from a retailer. Big Coffee, wake up and smell yourself
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way better than those cheezy Nespresso ads which made me *vomit* every time i watched it
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Love this ad
It goes down in history as the most
Hilarious
Cool
Smart
And real with the humor of the characters ….
Loved every bit of it
Well done
I’m a fan
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