Eyeota and Grapeshot announce new partnership

Eyeota and Grapeshot have announced new partnership.

The announcement: 

Eyeota – the global leader for local audience data – and Grapeshot, a leader in data provision for advertising targeting, have announced a partnership to launch Grapeshot Audience segments in the Eyeota Data Marketplace. This means that advertisers worldwide now gain access to Grapeshot Audience, enabling advertisers worldwide to find and target audiences based on recently read actual content.

Grapeshot deploys a powerful page crawling algorithm to identify the keywords on a page that signifies the content meaning.  Grapeshot takes a reader of the page and allocates them to an audience segment, enabling advertisers to target a relevant message to them, wherever and whenever they are seen again.