Facebook and Google at war: Is it time to pick sides?
In this guest post, Kara Richards wonders if consumers will be the real winners in the escalating battle of innovation between Facebook and Google. 
The arms race between Facebook and Google is heating up.
No longer are they happy to reside in their respective social and search spaces. The battle lines have been drawn, and the battleground appears to be immersive advertising.
Meanwhile, Facebook has been encroaching on Google’s territory, in relation to search, video and ecomm. Who will win?
The consumers are already the losers…
When you click a web link on Facebook in the iPhone or Android app, it opens in the Facebook browser… requires an extra click to open in the browser of your choice. And the rendering of some pages in the facebook browser is appalling.
When you click on a Youtube link, it opens up in the same terrible Facebook browser and the video more often than not refuses to play unless you click a link to open in the native YouTube app.
Facebook app updates are hit and miss.
I think Thomas J. Watson will end up closer than Zuckerberg when he predicted that the worldwide market for mainframe computers was five.
Good post Kara.
One thing is clear… its a fight for the tech-stack.
Both companies offer granular data about polar-opposite journeys but the challenge is;
Neither will ever work together.
Good to hear from you!