Facebook announces plans to let users decide publishers’ trustworthiness
Facebook has announced plans to begin prioritising publishers based on how much users trust them.
In a post on his site, Mark Zuckerberg detailed how Facebook will now ask its users whether they’re familiar with a news source and, if so, whether they trust that source. The results of these surveys will determine how widely posts from a particular publisher appear in news feeds.
The problem with this strategy (allowing Facebook users to vote on news sources being trustworthy) is we know most people don’t have the ability to sort fact from fiction, and cognitive bias will always win out. Zuckerberg’s public voting mechanic will be “hacked” by fake accounts set up to manipulate the algorithm in favour of the news publisher. I’m not sure what the solution is. Thoughts from industry professionals?
Can you imagine how much Trump would love this update…