Facebook mobile revenues accelerate

Despite advertiser concerns about metrics, Facebook reported a 44% revenue increase over the previous year to 9.3 billion dollars in the company’s results issued overnight.

“We had a good second quarter and first half of the year,” said founder and CEO, Mark Zuckerberg, in releasing the results which saw mobile ad revenue representing around 87% of the company’s total sales in the latest quarter.

Of the US $9.3bn in revenue, 5.3 came from non-US sources. The company’s headcount also leaped 43% to over 20,000 employees this quarter.

For advertisers, the average cost of a Facebook ad increased 24% and the number of ads increased up 19%, mostly on mobile.

While Facebook remains smaller than Google in revenue terms, the social media service is growing faster than its search based rival with Google announcing earlier in the week it had grown search and display advertising sales by 20% to US$18.4 billion.


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