Facebook refunds advertisers for misreported mobile web ads
In another blow to its reporting mechanisms, Facebook has admitted to misreporting mobile web ad numbers and handed back refunds to advertisers.
Facebook made the announcement in the US overnight saying it had uncovered the discrepancy during a regular review. The latest announcement follows a series of measurement and calculation issues in recent months.
“We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app,” Facebook said in a statement.