Facebook rumoured to be launching new video programs

Facebook is preparing to launch TV-style series with budgets as high as $US3 million per episode to ramp up the service’s video engagement, reports the Wall Street Journal.

This follows Facebook hiring former MTV executive vice president Mina Lefevre in February as head of development with both Mark Zuckerberg and CFO David Wehner flagging the move into original content during their May investor call.

The Wall Street journal report says the social network is looking for programming aimed at audiences from 13 to 34 while avoiding politics, news, nudity and rough language.

The company announced in May it would be picking up the rights to Last State Standing, a reality show that had been previously run on MTV. That month the company was also reported as having entered into video content agreements with Vox and Buzzfeed according to Reuters.

Facebook is reportedly set to pay from $10,000 for shorter programs and up to $250,000 for longer, scripted shows, with the channels being supported by advertising.

When approached by Mumbrella on what Facebook will offer for Australian advertisers or whether local producers will have the opportunity to working on these channels, Facebook’s Australian spokesperson said they have nothing to reveal at this time.


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