Postcard advertising service Avant Card to close after 25 years
Avant Card, Australia’s first postcard advertising company will close its doors by the end of July 2017.
The out-of-home company began in 1992, however due to the rise of digital advertising, reduced marketing budgets, and funding cuts to the arts – a major client base – the business is no longer financially sustainable.
In its 25 years of operation, the company created more than 20,000 campaigns and distributed more than 300m postcards in venues such as cafes, cinemas, universities and galleries.
Avant Card also partnered with brands including Z-Card and Unicef, ran the Avant Card postcard of the month competition as well as the Postcard of the Year Awards, which ended in 2012.
Pat Mackle, Avant Card founder and managing director thanked everyone who had believed in the product.
“It is with sadness, tinged with immense pride, that the time has come for the very last Avant Card to grace our displays.
“Who would have thought that 25 years ago, as an unemployed 28-year-old, we could have come this far, placing a postcard a day into the hands of delighted people.
“All thanks to everyone who ever believed in the product, the humble postcard.
“I wish to pass on my heartfelt thanks for all the clients that also believed in me, for all the many staff over the years that have been by my side and given a piece of themselves to the business, through the good times, the fun times and the tough times.
“Although we will be gone, I hope some postcards will be treasured and live on.”
Thank you for the years of service to the marketing mix. This is such a shame. I would have thought one of the outdoor companies would have bought AC. Such a great platform, of which, my clients have enjoyed such positive results over the years
User ID not verified.
Shocked by this, give the rise of outdoor.
User ID not verified.
Sad news to read. Professionally Pat and the team were great to work with and personally I loved the concept and still have cards from many, many years ago.
User ID not verified.
Oh! Love your cards so much….I’m always sending them in the mail…snail mail…to friends and family as I always manage to find one that suits someone I love….such a joy to receive a postcard now and then….I’m sad….thank you for your great work over the years…best wishes for the future.
User ID not verified.
I have loved Avant cards for very many years & I will so miss them! Thank you for giving so much pleasure & delivering so many heart warming messages & images to so many!
User ID not verified.
Great name. Great product. Great shame that it is closing.
User ID not verified.
Thank you so much for the pleasure you have given us with the cards over the years.
I wish you all the best .
User ID not verified.