Facebook saga exposes why brands not only need to invest in content, but their own distribution channels too
The social media behemoth has proven to Shootsta’s CEO Mike Pritchett the one-sided weighting of digital marketing, who says it’s time to gain control.
The standoff between Facebook and the Australian Government may be over but there’s no doubt the whole incident left a mark on the psyche of the Australian marketing sector.
The social media giant’s actions have been nothing short of cataclysmic for publishers and social media marketers and even government and emergency services across Australia. But the pause in Facebook marketing activity also gave us a bit of space to breathe and triggered a lot of reflection.
For me, the saga underscores one of the biggest problems with modern digital marketing. Regardless of how much time, energy, or resources you invest, your entire go-to-market strategy can be upheaved by one decision from a tech giant.
